![]() This is just one way Apple is making it harder for advertisers to target ads in iOS 9. With this change, it could be more difficult for the developers behind these apps to make sure their product is reaching the right audience, which could potentially make it harder to increase downloads.Īt the same time, some iPhone users might appreciate the extra privacy. What's interesting, though, is that it seems like this move could also mean trouble for free apps, which often rely on revenue from advertising since they don't charge users to for downloads. It often indicates a user profile.Īdvertisers will likely be able to get the same information about which apps a user has downloaded from other sources, but the upcoming change in iOS just makes it more difficult for them to get that data and make sure their apps are targeted at the right people. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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